File this one under the Victor Meldrew ‘I Don’t Believe It’ section….but Selfridges have opened their Christmas store…… in July, that is.
It is of course over 5 months ahead of the big day itself but the London department store said it wanted to offer some ‘wintry cheer for those looking for a respite from the UK heatwave’ according to reports. They claim to be the first in the whole world to unveil its Christmas section for 2019.
Christmas trees, baubles, snowmen and a wide variety of other festive decorations are also available in the store. Organisers of the shop have also revealed that more Christmassy treats will be arriving very soon indeed!
Eleanor Gregory, Selfridges Christmas and home buyer, said: “We have so many customers visiting from all over the world, eager to snap up festive decorations and souvenirs on their London summer holidays which they can’t buy at home.
“Our summer Christmas shop launch simply addresses the growing demand for convenience Christmas shopping outside the traditional Christmas season from many of our customers. They include a large number of domestic customers who love to Christmas shop very early in the year to get it wrapped and taken off their to-do list.”
The Christmas shop launched yesterday, will you be paying a visit? or like us do you find it all a bit too early?
